# Team

**Christian Lisby (CEO)**

Christian is a former elite college football player (only the second european quarterback to receive a full-athletic scholarship), where he also studied a B.S. in Business Administration & Marketing.

After his athletic career, he promptly began his journey in a Nordic Fintech startup, quickly becoming a powerhouse in Scandinavia, managing a yearly marketing budget of +$5 million, where Christian, Michael and Allan also met each other.

Christian’s strengths especially lies within strategy and leadership, and while helping businesses scale as a consultant for the last 3 years, he acquired extensive experience within political campaigns, affiliate marketing, and all phases of the digital advertising landscape.

The past years Christian has fallen in love with the strengths and possibilities of DeFi, which notably solidified itself when entering an investor role in the crypto trading software Cyroinvest in 2022, with the CEO being a part of the Danish Financial Supervisory Authority counsil of decentralized finance.

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**Michael Pedersen (Chairman of the board and advisor)**\
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Michael is a 32-year-old entrepreneur with a remarkable entrepreneurial journey that began in 2014. As a part owner of IDEAL Ventures, a Danish-based conglomerate, he has played a pivotal role in the company's success. With a team of 40 employees and a projected revenue of nearly 10 million for the next accounting year, IDEAL Ventures has rapidly emerged as a prominent and influential player in the Danish market.

Within IDEAL Ventures, Michael oversees an impressive portfolio of businesses, including 1260, a digital agency founded in 2020, Bigum\&Co, an esteemed education provider specializing in digital marketing established in 2012, HBA Business School, an accredited leadership education institution founded in 2023, Pixelmesh, a dynamic media company founded in 2019, and Detectly, a SaaS enterprise established in 2022.

Over the past decade, Michael has garnered recognition for his entrepreneurial achievements. He was previously nominated in the category "Daredevil of the Year" at IVÆKST prisen, an esteemed entrepreneur award show in Denmark held by Deloitte and Google, among others. This nomination highlights his fearless and innovative approach to business.

Throughout his career, Michael has worked as a consultant, providing invaluable digital strategy guidance to a diverse range of clients. He has collaborated with politicians, leading successful digital election campaigns, and helped companies, personally managing advertising spends of nearly $30,000,000 on social media. Notably, he has played an instrumental role in supporting multiple IPOs on the Nasdaq First North Exchange, including the highly successful listing of Astralis Group, by crafting effective digital strategies.

A fun fact about Michael is that his professional marketing journey began as an intern at Bigum\&Co in 2012. Demonstrating his dedication and entrepreneurial spirit, he eventually acquired the company last year under the umbrella of IDEAL Ventures, showcasing his commitment to continuous growth and expansion.



**Kasper Korshagen (Chief Commercial Officer)**\
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As CCO of Lemono, Kasper's primary responsibility is to identify, evaluate and establish partnerships and alliances that further our strategic goals. Secondary responsibilities include regulatory compliance, strategy development and tokenomic engineering.

In addition to these formal responsibilities he also leverages his industry expertise and professional network to expedite Lemono’s development and ensure that our roadmap accurately addresses current market conditions.
