# How will the protocol and its users earn money

The protocol earns money whenever a consumer is using our extension or app, to purchase items through a Lemono partner.\
\
The Lemono partners can be individual businesses, or businesses that are part of a larger affiliate network, to enable a large scale operation from day one.

The Lemono partner will pay a commission fee each time a Lemono user visits the partner website and buys anything. When loading the extension to see active deals and coupons, we will automatically track the purchase and get a commission for the sale.

The commission rate is typically within the span of 4-15%, depending on the industry and the size of the business.\
\
With an average of just $100,000 daily purchases from Lemono partners, the protocol could see daily buy-backs of possible $5,000.

### The Lemono token and buy-backs

The smart contract of Lemono will be handling all transactions automatically.\
\
If a Lemono partner provides a commission of 10% on a purchase.\
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**Purchase of $250 (example)**\
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Lemono commission of the $250 = $25 (10%)\
\
**Lemono protocol**\
\
Lemono buy-back for reward tokens = **$12.50** (50% of commission) (5% total cash back)\
\&#xNAN;*- Lemono token forwarded lemon NFT holder = **$12.50*** (50%)\
Lemono company revenue = $12.50 (50%) (5% total cash back)

### Profits from affiliate sites ([acquisitions](https://getlemono.gitbook.io/lemono-whitepaper/the-concept-of-lemono/the-technology-hub/marketing-and-commercial-sites/acquisitions))

If we acquire a website with 500,000 monthly visitors (for more information, please refer to  [acquisitions](/lemono-whitepaper/the-concept-of-lemono/the-technology-hub/marketing-and-commercial-sites/acquisitions.md)) and generate a monthly revenue of $15,000 USD, the net revenue (after deducting maintenance expenses) will be reinvested into the protocol through open market buy-backs. \
These buy-backs will be conducted by automated bot buys over a span of 30 days, ensuring protocol health and a consistent buy-pressure without providing strategic leverage for opportunists attempting to time the buying and selling process.


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